Need for Speed: Most Wanted was released in 2005 and became one of the most popular racing games of its era, with its career mode built around messages, rival racers and police pursuits. The receive message chime played whenever a new in-game message arrived, so players learned to associate it with progress and new challenges. Years later the clip circulated on soundboards and in gaming edits as a piece of nostalgia, much like the GTA V notification, because a single short sound can instantly recall an entire game.