Red Alert 2, released in 2000 by Westwood Studios, made the Soviet Kirov airship one of its most memorable units because the slow bomber could level a base if it survived the journey across the map. The reporting line comes from selecting the unit, and players soon associated the voice with an unstoppable attack that everyone could see coming but few could stop. As clips from classic real-time strategy games circulated on soundboards, forums and video edits, the line became shorthand for an approaching disaster, keeping it popular with strategy fans and meme creators long after the original game.