Place it at the end of the build-up, directly before the name, prize or result is shown, so the reveal lands as the next beat. Follow it with the Inception Horn for a bigger finish, or use a Pop Sound Effect first to mark the start of the announcement.
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This is a steady snare drum roll, the kind heard in a circus ring, lasting about eight seconds as the hits build in a tight, even pattern. It feels tense and expectant, like the pause just before a name is called, and it works because the listener knows a reveal is coming.