Reggie Kray was one of the Kray twins, the London gangsters who ran organised crime in the East End during the 1950s and 1960s. The character returned to wide attention in the 2015 film Legend, where Tom Hardy played both Reggie and Ronnie Kray. Short dialogue cuts from the film later circulated on soundboards and in fan edits, with this fight fair line kept for its mix of old school manners and menace. It remains in use for confrontation memes and tough talk edits.