Reggie Kray was a real-life London gangster who, with his twin brother Ronnie, controlled much of the East End's organised crime in the 1960s. Tom Hardy played both brothers in the 2015 crime film Legend, and his cool, quietly threatening Reggie became one of the film's most quoted performances. Short clips of his dialogue circulate widely as reaction sounds, since the character's flat refusal of nonsense translates perfectly to everyday disagreements. This particular 'no no no' is one of the most reusable moments, a firm triple refusal that needs no setup to be understood.