Pour It Up is a song by Barbadian singer Rihanna from her seventh album Unapologetic, released in 2012 and issued as a single in 2013. Produced by Mike Will Made It, the track became known for its minimal trap beat and lyrics about spending money in a strip club. The song reached the top twenty in the United States and inspired remixes and countless short edits online. Its hook remains widely reused in memes, fan edits and soundboards as shorthand for wealth and confidence.