Umbrella was released by Rihanna in 2007 as the lead single from Good Girl Gone Bad, with Jay-Z opening the track before its famous chorus. The song became a worldwide hit and its ella, ella, ella refrain entered everyday pop culture, making it easy to recognise even out of context. Short clips of the chorus later circulated in memes and social videos, where the hook is reused as shorthand for rain, protection or dramatic timing. Its simple melody and strong beat keep it useful for quick edits years after release.