The Oof was the default death sound in Roblox for most of the platform's life after its launch in 2006, heard every time an avatar was defeated. A short clip originally created for the 2000 game Messiah, it became inseparable from Roblox as the game grew to millions of players. In July 2022 Roblox removed it following a licensing dispute and replaced it with a new sound, but recordings of the original kept circulating in memes, edits and soundboards, keeping the classic Oof far more recognisable than its replacement.