The phrase comes from Polish online humour, where ryj is slang for a face and bulki suggests soft, round bread rolls. The short clip circulated on YouTube and was picked up by soundboard users who wanted a quick, teasing reaction in Polish. Its appeal is the vivid food comparison, which needs no setup and works across short videos, memes and reaction edits. Because the line is brief and easy to repeat, it has stayed useful for creators making light jokes about puffy cheeks, round faces and funny expressions.