Ryuji Sakamoto is one of the main characters in Persona 5, the role-playing game developed by Atlus and first released in Japan in 2016. His blunt, energetic way of speaking made for real a recurring reaction among fans, who clipped his lines for memes, edits and reaction videos. Repeating the phrase three times turns a single moment of doubt into a rhythm that works well in short-form content, which is why the triple version circulates separately from the original scene. It remains popular because it captures surprise without needing any context from the game.