Put it at the peak of a build-up, just before the visual shock, then follow it immediately with a scream for the reaction. For a lighter payoff, add a laugh afterwards, keeping it as the opening beat of the sequence.
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This is a very short scary sound effect, lasting less than a second, built around a sudden, sharp sting that hits without warning. It feels startling and tense, the kind of jolt that makes a listener flinch before they have time to laugh. Its brevity is the point: it lands, shocks, and is gone, leaving the scare to hang in the room after it ends.