Online, the sound is tied to rizz culture that spread through TikTok, Reels and Shorts in the early 2020s, where short audio cues became shorthand for confidence and attraction. Creators reuse the Shajan clip as a reaction beat rather than a full song, layering it over POV skits, glow ups and cringe flirting attempts for comic effect. Because it is only a few seconds long, it fits looping edits and quick cuts, which helps it stay useful even as individual trends change.