“Sheesh” became a widely reused reaction sound through meme culture and short-form video, especially on TikTok in the early 2020s. The exaggerated delivery spread in videos showing outfit checks, sports highlights, and ironic flexes, then moved into compilations, streams, and gaming edits. Its staying power comes from how flexible it is: creators can use it sincerely to praise a moment or sarcastically to mock one. Online, it fills a similar reaction role to the Michael Rosen: Noice style of quick approval clip.