Shulk is the protagonist of Xenoblade Chronicles, first released in Japan in 2010, and voiced in English by Adam Howden. The line reached a wider audience after Shulk joined Super Smash Bros for Nintendo 3DS and Wii U in 2014, where his optimistic battle quotes became a defining part of his presence in matches. Fans began isolating the clip for reaction videos and gaming edits, using its earnest tone to celebrate victories both big and small, and it remains popular because the delivery suits sincere praise and gentle irony equally well.