The Sims 3, released in 2009, built much of its everyday gameplay around opportunities, short goals that Sims could accept for rewards, relationships or career progress. When one appeared, the game played a distinctive notification chime to catch the player's attention, making the sound closely tied to progress and discovery for longtime players. As Sims gameplay clips, Let's Plays and meme edits spread online, that familiar cue was lifted onto soundboards, where creators now reuse it far beyond its original context as a shorthand for a new chance or task.