Siri launched as Apple's built in voice assistant on the iPhone 4S in 2011 and quickly became one of the most recognizable synthetic voices in the world. Short clips of her replies began circulating on soundboards and social apps as users recorded everyday responses and reused them out of context. This particular phrase became handy because it fits almost any agreement, turning a normal confirmation into a joke about automated replies, smart speakers and phone assistants taking over everyday conversation.