Snapchat's incoming call ringtone is the default alert for voice and video calls inside the Snapchat app, so it became familiar to millions of daily users through ordinary calls rather than through a song or show. As short-form video grew, creators began lifting the sound out of the app and using it as a punchline, especially in prank and reaction clips where a fake call creates instant tension. Its recognisability keeps it useful today, because viewers immediately understand the joke without any explanation, and the brief loop works well over quick edits and phone-screen visuals.