Place it near the end of a short edit, just after the setup, then follow it with a shocked reaction before the laugh that follows, so the cue sets up the payoff and the next sounds finish the moment.
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A short, roughly nine-second clip saved under the plain label Soundtag, built from mixed audio that listeners tend to recognise before they can name it. It carries a playful, knowing feeling, like an inside joke landing without any setup, and it works because the sound itself does the work, turning a familiar cue into the whole punchline.