The clip comes from Warhammer 40,000: Dawn of War, the 2004 real-time strategy game where Space Marine infantry units voice a short death scream when killed in combat. Players recorded and shared these unit barks outside the game, and this second variant circulated widely on gaming forums and video edits. Its popularity comes from the contrast between the superhuman soldier and the very human, desperate yell, making it reusable for any dramatic defeat in games, streams, and memes long after the original release.