The laugh belongs to Juan Joya Borja, known as El Risitas, from a 2007 appearance on the Spanish show Ratones Coloraos. Clips of the interview were subtitled with invented translations around 2015, turning his infectious laugh into a global meme for mocking bad ideas. It became one of the internet's most reused reaction sounds, appearing in YouTube edits, Twitch emotes like KEKW, and countless KSI-related meme compilations. Its longevity comes from instant recognizability; even without context, the wheezing laugh signals pure amusement.