Squid Game, the South Korean survival drama that premiered on Netflix in 2021, opens with the giant doll overseeing Red Light, Green Light, a children's game turned deadly for contestants who move at the wrong moment. Clips of the doll quickly spread on TikTok, YouTube and meme pages, where her calm, childlike delivery became shorthand for sudden danger and strict rules. The sound still works because almost everyone recognises the game instantly, even without seeing the scene, making it an easy cue for tension, failure and freeze-frame jokes.