Place it at the turning point of the edit, right before the action changes, then follow the stand with a Kids Cheering burst for a successful payoff, or precede it with a Wrong Answer Game Show sting when someone refuses to move.
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This is a 22-second voice clip built around a firm, repeated 'stand up now' command, delivered like an order rather than a suggestion. It feels urgent and motivating, with a bossy edge that makes sitting still seem like the wrong choice and gets a room paying attention fast.