The phrase became a running bit during Stephen A. Smith's time on ESPN's First Take, where he repeatedly warned professional athletes to stay off the weed after off field incidents and poor decisions. Clips of the rant spread widely on YouTube, Vine, and later TikTok, often edited over unrelated footage. The exaggerated delivery turned a serious lecture into a reusable joke, and the line became shorthand online for calling out foolish behavior. It remains popular because Smith's voice and timing are distinctive enough to be recognized from the opening words alone.