STAYC debuted in 2020 under High Up Entertainment and built a following with bright hits like ASAP, Stereotype and Teddy Bear. BEBE arrived in March 2025 as the title track of their single album S, presenting a bolder, more confident dance-pop direction for the six-member group. The song spread quickly among K-pop fans on short video platforms, where its hook became a favourite for fancams, dance covers and edits. This short excerpt keeps circulating because the chorus is instantly recognisable and easy to drop into fan-made content.