Stone Cold Steve Austin became one of WWE's biggest stars during the late 1990s Attitude Era, when his rebellious anti-authority persona and beer-drinking, straight-talking style made him a cultural figure beyond wrestling. The breaking-glass sound became his calling card, played the moment he was about to appear and instantly telling the crowd trouble was coming. Clips of that entrance cue have since circulated widely in memes, edits and reaction videos, keeping it recognisable even for viewers who never watched a full match.