Stone Cold Steve Austin's theme was created for WWE during the company's late 1990s Attitude Era, when Austin became its biggest star and anti-hero champion. The glass-shattering opening was designed to trigger an instant crowd reaction before he appeared, and it quickly became one of wrestling's most recognisable cues. Clips of the entrance spread through wrestling highlights, video games and online edits, keeping the theme familiar to younger fans who discovered Austin through memes and compilations rather than live broadcasts.