Stromberg ran on German television from 2004 to 2012, with Christoph Maria Herbst playing Bernd Stromberg, the self-deluded office manager who became one of the country's best-known comedy characters. Short quotes from the show have lived on as reaction audio on German soundboards and in WhatsApp voice-note culture, where a single dry line from Bernd can carry an entire joke. 'Alle wichtig' belongs to that tradition: a throwaway-sounding remark that fans recycle whenever someone pretends to care, keeping the character's cringe humour alive long after the series ended.