The line comes from The Simpsons episode Little Big Mom, first aired in 2000 during season 11. At a ski lodge, Ned Flanders wears a form fitting ski suit and cheerfully says it feels like he is wearing nothing at all, leaving Homer flustered. Homer's reply became a standalone meme online, shared on forums, GIFs and soundboards detached from the episode. It is still quoted whenever a wholesome character is unexpectedly sexualized, and Flanders became an unlikely icon of the joke.