The welcome chime is part of the everyday sound design in modern Subaru vehicles, played through the instrument cluster speaker as a greeting and system check when the car is unlocked or started. Owners recorded it from their own cars and shared the clean four second clip online, where it spread among car enthusiasts, detailers and owners making delivery day or first start videos. It remains popular because few other brands have such a soft, recognisable startup tone, making it a shorthand for Subaru ownership in edits and memes.