The line comes from Ryan George's Pitch Meetings, the web series in which a screenwriter pitches a film to a studio executive who repeatedly accepts implausible ideas. George, playing the executive, uses the phrase to wave away problems that would normally derail a story, and its deadpan repetition turned it into a running gag. Clips spread through social video and reaction edits, where creators reuse it to dismiss minor obstacles with exaggerated confidence, keeping it useful long after individual episodes fade.