The phrase is associated with Érick Jacquin, the French-Brazilian chef widely recognised in Brazil as a MasterChef Brasil judge, whose blunt, theatrical reactions made him a frequent source of Portuguese-language meme clips. Shared in short reaction edits, reels and chat replies, it spread because the question works without context: anyone can hear the suspicion and comic disbelief. Like other emotional damage and oh my god reaction moments, it remains useful for creators who need a quick, human response to something that looks staged or too strange to trust.