The phrase 'tá maratonando essa poha' is Brazilian internet slang that spread through short video platforms and WhatsApp audios, where voice memes circulate as reactions to everyday moments. Nobody owns the line; it works because binge-watching is a universal habit, and the teasing tone lands like a playful jab, in the same spirit as a deadpan bruh. Creators use it as a punchline over screen recordings, watch parties and late-night streams, which keeps the clip in rotation long after any single trend fades.