The bong is closely tied to Taco Bell in popular culture, where its distinctive chime has become shorthand for the restaurant itself. Online, creators lifted the short sound from that restaurant association and turned it into a meme cue, using it to announce cravings, meals, and over-the-top reactions. Because the sound is instantly recognisable and lasts under two seconds, it works as a quick audio joke in short videos, streams, and edits, keeping it in circulation long after its first viral uses.