Multimedios is a Mexican media group and television network based in Monterrey, best known for regional news, sports and entertainment programming. Its presentation theme belongs to the tradition of short broadcast idents that stations use to brand the start of a programme or segment. Clips like this circulate online because they compress an entire channel identity into a few seconds of music. Removed from live television, the Multimedios theme is now reused in memes and fan edits as a ready-made opening for anything the creator wants to present as official television.