Rômulo Mendonça became one of the most recognisable voices of NBA broadcasts in Brazil thanks to his humorous nicknames, invented catchphrases and over the top excitement during big plays. Tesouro is the nickname he uses for Luka Doncic, and tesouro na cara became a repeated call when Doncic scored directly over a defender. Short clips of his narration spread widely among Brazilian fans on social media and in group chats, turning live commentary lines into standalone reactions that fans reuse far beyond the original game.