Place it at the end of a failed joke scene, just after the punchline, so it closes the bit instead of opening one. Follow it with a Ba Dum Tss Drum Sting for a tired gag, or a Funny Ha Ha Laugh when the joke was meant to be laughed at anyway.
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This is a short spoken reaction clip, lasting about six seconds, in which a voice delivers the line 'That's not funny' with flat, unimpressed delivery. It lands as a deadpan rebuke, awkward and a little tense, the kind of response that makes a bad joke feel even worse. The dry tone turns a simple dismissal into a pointed put-down.