Place it as a sudden cut in the middle of an edit, then follow it with awkward crickets while viewers wait for an explanation, and put a shocking sting just before it as the setup.
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This four-second voice clip has Murdoc Niccals from Gorillaz announcing 'the bath' in a deep, nasal British voice, stretching the ordinary words into something grand and theatrical. It feels absurd and oddly ominous, funny because the delivery is far bigger than the subject. The line comes from Murdoc speaking in character as the bassist and self-proclaimed leader of the virtual band Gorillaz, created by Damon Albarn and Jamie Hewlett.