In Illumination's animated film The Lorax from 2012, Aloysius O'Hare is the greedy businessman who profits from selling clean air and wants the last Truffula trees gone. His let it die chant turns that selfish goal into a catchy, crowd-pleasing number, which helped the moment escape the film and circulate as a standalone meme clip. Online, creators reuse it whenever they want to declare something finished, hopeless, or not worth saving, keeping the villain's gleeful attitude alive long after the movie.