The line comes from Happy Gilmore, the 1996 comedy starring Adam Sandler, where television host Bob Barker appears as himself and gets into a fistfight with Sandler's character on the golf course. After winning the fight, Barker delivers the quote, turning his famous Price Is Right catchphrase into a blunt insult. The clip later spread online as a reaction sound for failed guesses, bad bids and overpriced items, and it remains popular because the deadpan delivery makes a wrong answer feel like a knockout punch.
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Bob Barker's famous 'The price is wrong, bitch' line from Happy Gilmore, used as a meme sound effect when someone guesses an answer completely incorrectly.
A short, punchy movie quote delivered in a dry, deadpan voice that lands like a slapstick punchline. The speaker states the price is wrong with flat confidence, then drops the insult at the end, turning a simple correction into a comic roast. The clip is only a couple of seconds long, so it cuts straight to the joke without any buildup, music or background noise. Heard on its own, it feels abrupt and confrontational in a playful way, which is exactly why it works as a reaction: it tells the viewer instantly that a guess, bid or prediction has failed spectacularly.
