The phrase became DJ Khaled's signature tagline around his 2022 album God Did, where he repeated that doubters had not believed in him but his success proved them wrong. Clips of him saying it in interviews and promotional videos spread widely on TikTok and other short video platforms, detached from the album and reused as a universal comeback line. Its short length and emphatic delivery made it ideal for soundboards and edits, and it remains popular whenever someone wants to turn an achievement into a public answer to early skepticism.