Eita peste is a well-known expression from Northeastern Brazil, used to express surprise, annoyance, or disbelief, and Tiringa became a familiar face online through humorous videos built around his direct, expressive way of speaking. Short clips of his reactions began circulating as memes and soundboard sounds, especially among Brazilian creators making reaction videos, WhatsApp jokes, and short-form edits. The phrase works because it is instantly recognisable even without translation, carrying the tone of a spontaneous outburst. That simplicity keeps it in regular use for quick comedic reactions.