Never Gonna Give You Up was released by Rick Astley in 1987, and two decades later it became the centre of the rickrolling internet meme, where a misleading link or promise sends the viewer to the music video instead. The prank spread through forums, video sites and social media because the song is cheerful, instantly recognisable and harmless, making the trick funny rather than mean. Variations like this one keep the format alive by adding a new false promise on top of the original joke.
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A short clip of Rick Astley's Never Gonna Give You Up framed as definitely not a rickroll, used by creators to bait viewers into the classic internet prank.
This clip plays the instantly recognisable start of Rick Astley's Never Gonna Give You Up, with its bright eighties pop production, driving drum machine, smooth vocals and upbeat synth melody. The joke is in the setup: the title insists it is definitely not a rickroll, so listeners relax for a second before realising they have been caught by the internet's most famous bait-and-switch. That moment of recognition is the whole point, turning a sincere pop chorus into a punchline. It lands best when the audience thinks they are about to hear something else entirely.