Place it as the punchline at the end of a fail or comeback clip, then follow it with a Bruh sound for a deadpan reaction or an Emotional Damage sting when the target takes the hit badly.
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This is a very short meme clip, about 1.2 seconds long, built around the repeated words 'toma toma' spoken in a quick, teasing voice. It feels cheeky and abrupt, like a light poke at someone who just got caught out, and it works because the repetition makes the little phrase stick in your head.