The line comes from Donald Trump's speeches and rally appearances, where criticising wokeness became a recurring applause line during his post-presidency events. Short clips of the phrase were cut from longer remarks and shared across social platforms, where political meme pages and commentary channels picked it up. It spread because the phrasing is short, quotable and instantly recognisable as Trump's rhetorical style. Editors still use it as shorthand for anti-woke commentary, dropping it into debates about entertainment, sport and corporate branding.