The word turkey has been theatre slang for a show that fails, and this clip borrows that blunt shorthand for online comedy. Shared as a short meme sound, it circulates as a reaction rather than as a quotation people trace back to an episode, and its two-second length makes it easy to drop into edits, streams, and comment-style videos. It stays useful because the joke is not tied to one news cycle: any new trailer, show, game, or event can be framed as the next turkey, so creators keep reaching for the verdict whenever hype looks likely to collapse.