Place it at the end of a scene, just before the next chapter or reveal begins, then follow it with a bell ding to mark the new section and a dramatic dun dun dun when the twist lands.
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This is a four-second paper page-turn sound effect, a soft rustle and flip as a sheet moves to the next page. It feels calm, quiet and a little expectant, like waiting for what comes next, and it works as a gentle cue that something is about to change without drawing attention away from the words around it.