Twitch built its alerts around the interactions that keep a live channel growing, so the alert sound became closely tied to follows, subscriptions, and donations rather than to a single game or show. As streamers customised their overlays, the short chime spread beyond Twitch itself into highlight clips, reaction videos, and stream recap edits, where it instantly signals that something good just happened on screen. It remains popular because it is brief, upbeat, and immediately understood by anyone who watches live streams, much like the GTA V notification in gaming videos.