Ultra Instinct is a transformation and technique introduced in Dragon Ball Super during the Tournament of Power arc in 2017, most closely associated with Goku. In the series it represents complete focus, with the body reacting and moving without conscious thought. Clips of the power up and its dramatic musical cue spread widely through anime edits, YouTube compilations and meme videos. The elongated shout in this version became shorthand online for an instant power spike, and it remains popular for pairing serious focus with otherwise ordinary or funny footage.