The phrase comes from Brazilian internet slang, where massa is an informal way of calling something great or cool. The clip is commonly shared under the name Chico Bioca, though the exact original recording and its first upload are not clearly documented. It spread as a short soundboard button and WhatsApp style audio because it can be understood instantly and reused in many contexts. Its popularity rests on that contrast between a very specific tobacco reference and a general, easy to reuse expression of approval.