'Uptown Funk' was released in November 2014 by British producer Mark Ronson featuring Bruno Mars, and it went on to spend fourteen weeks at number one on the Billboard Hot 100. Its brass-heavy funk groove made it one of the most recognisable pop records of the decade, and short vocal cuts from the song soon became staples of meme edits and reaction videos. The clipped 'doh' moment caught on as a shorthand for comic mistakes, and creators keep reaching for it because the groove makes even a fail feel cool.